TOWNSHIP OFFICIALS MAY USE SOCIAL MEDIA TO HELP PROMOTE LOCAL BUSINESSES

Lakewood Township officials are conceptually discussing a project to help promote local businesses through videos and social media.

At yesterday's monthly meeting of the Lakewood Development Corporation Board of Trustees, Executive Director David Klein discussed the possibility of using UEZ funds to make promotional videos highlighting local successful businesses.

It would be a win-win for the Township as the local business owners would in turn showcase how UEZ incentives specifically enabled economic expansion of their business.

Mr. Klein stated that he received preliminary quotes of hourly rates of $200-250 for the cost of creating and editing the videos.

Rabbi Moshe Zev Weisberg asked how the videos would be disseminated. Mr. Klein responded that he would post them on the LDC's website and send them out to their email list. He added that the LDC has currently inactive social media accounts which can be rejuvenated and used to broadcast these promotional videos.

Rabbi Weisberg stated that he liked the idea and perhaps the videos should also be used to promote the UEZ's current incentives including loans and grants. He suggested that the videos can also be shown at the LDC's business networking events.

Mr. Klein suggested that the Board vote on consensus to direct him to prepare a formal resolution to make an application to the state to add this project to the UEZ program.

Mayor Ray Coles who is a member of the LDC Board of Trustees was not present at the meeting. Township Manager Patrick Donnelly told Mr. Klein that prior to advancing such a project, he should first discuss it with Mayor Coles, saying, "I think it's a great concept. All I'm asking for is that you ask the Mayor because it's a conversation for him also."

Rabbi Weisberg added that "we need to brainstorm to figure out what outcome we would be hoping for."

Also at this meeting, Mr. Klein highlighted that the UEZ's Small Business Technology Incentive is the most used program by businesses in the Township. This incentive provides grants of up to $5,000 to promote modernization of businesses by assisting them with needed funds for equipment, software, and training.

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